OOB Organic


I worked with Lucy Malcolmson of Strategic Comms, who set the stage for design concepts to be developed following house guidelines. This A4 brochure uses simple strong page layouts, bleed off images and minimal text to convey the fundamental values at OOB - organic, fresh, and sustainably grown. Sometimes the simplest of page layouts require the most attention to detail - and this was no exception.

Achieving the line up of images, butting on the diagonal, or in blocks often required building up areas of bleed or cropped corners in photoshop to get the exact fit. This was printed on recycled paper, aligning with the companies 'organic' values.